TikViral: How Has TikTok Influenced the Fashion Industry?

tiktok 2023

“In fashion, one day you’re in and the next you’re out” is a very famous quote on fashion. As the quote states, fashion has always arrived and left. They keep changing! These changes are more rapid in this fast-paced world compared to the past. Mainly Gen-Z is living out the fashion dream in a unique way. One main contributor to all these sudden changes is the influence of social media platforms. Mainly platforms like TikTok have become the origin of micro trends in fashion. These trends are ever-changing at a very high speed. These trend cycles on TikTok rise and fall swiftly due to the high-speed nature of the internet. 

Working of TikTok

The idea behind TikTok is elementary. Using TikTok, users can create and share short videos. They can also buy TikTok views for those videos to hit reach globally. People can film videos of themselves dancing, lip-syncing, and making fun. You can find videos from all genres. The top categories include

  • Entertainment
  • Dance
  • Fashion
  • Fitness
  • Life hacks

Whether you are interested in these categories or just looking for a laugh, TikTok is the right place. In TikTok, you will find an endless stream of short videos. All you have to do is watch, enjoy the videos you like, and skip the ones you don’t like. 

The working of TikTok is effortless and user-friendly. In recent times TikTok has become the most used social media platform. Users have started using it for several different purposes besides entertainment. Purposes include:

  • Advertising a brand or business
  • Engaging with users
  • Creating original content
  • Exploring similar industrial videos
  • Analyzing competitors
  • Building brand awareness and boosting sales. 

The list goes on as TikTok is loaded with numerous quality features. Above all, these features can be used by everyone and are free too!

Has TikTok Stolen the Spotlight?

Let us start with a question. A few years back, which platform did you use the most to check out trending fashion? 

Probably the answer would be Instagram or Pinterest. But in recent times, TikTok has stolen the spotlight. It has risen as one of the topmost influential social media platforms. This made it easier for the fashion industry to evolve rapidly.

Is this for the Better? 

Let’s discuss the influence of TikTok in the fashion industry. TikTok was launched in 2016; it has been downloaded more than a million times. It is mainly popular among the younger generation today. Research says that the most common users on TikTok are between 16 and 24. According to TikTok demographic statistics, nearly 60% of TikTok users are Gen Zers. This is the most significant advantage for the fashion industry as their target audiences are flourishing in TikTok. TikTok is also having the most impact on fashionable youngsters and even millennials.

Generational Impact on Fashion Industry

Our generation is known for being interested in things only for a short span. So they need constant input on new trends and events. The fashion industry is particularly booming on TikTok. People easily adapt to the changing fashion. Hence top fashion brands have started making use of it. They began to indulge in fashion trends and are all over TikTok now. 

Commoner’s Contribution to Fashion in TikTok

TikTok is giving millions of people the opportunity to express their ideas creatively. Besides top brands, people have started showing their fashion sense. Through TikTok, they have begun to inspire many people and made a place for themselves. It allows a user to post videos without pressure to follow strict fashion standards. TikTok is also famous for influencers with ample amount of talent in fashion. Using this opportunity, people have started to inspire and create trends. Also, these trends are fun, and creative TikTok even has the power to bring back lost trends. One such example is the comeback of 90’s fashion.

“Old is the new trend.”

Plenty of the current famous trends were born in the 90s. You might not even know it. With the slightest twist and changes, the oldest trends are rejuvenating. Most of these trends were started by ordinary people rather than top fashion companies. 

Best Features of TikTok to be Used by Fashion Industries 

The TikTok algorithm has evolved a lot. TikTok shows videos to users based on their interests and preferences. It creates an exciting new frontier to engage and explore for fashion brands. Fashion brands can also choose to leverage Tikviral for better engagement frontiers. The following are some of the best features that can be used to improve your engagement:

Create a Hashtag Challenge

Hashtag trends are the very simplest and most common in TikTok. Many leading brands have created and also participated in hashtag challenges. Under this challenge, people are encouraged to make similar videos. These videos showcase a new product or style that people might like.


TikTok is an excellent channel for before and after transformation videos. Fashion brands can take advantage of this idea. Transition videos are where you cut a video in the middle to reveal an entirely different look. These before and after videos inspire users to try different looks or styles. 

Create Virtual Fashion Shows 

Virtual events have gained more popularity in recent times. For example, fashion brands can host virtual fashion shows using TikTok. It gives users knowledge about new arrivals in fashion and become a part of your community. These shows can also help a fashion brand increase engagement with its users. 

Collab With Other Fashion Brands or Influencers

Influencer marketing has always been an advantage to any industry. Especially in fashion, collaborating with influencers will always be a plus. You can even reach users that are not even your followers. It brings an approachable edge to your brand and products.  

Wrapping Up

TikTok became a source of expressing different ideas of people extensively. Feeds in TikTok are flooded with new challenges and style videos. The platform has skyrocketed the careers of many, especially in the fashion industry.  TikTok has proven to bring the fashion industry closer to both Gen Z and millennials. This has led to several startup fashion brands’ growth and increased sales. The fashion industry has started its lead and is watching closely what’s trending on TikTok. Hence the fastest way to reach your potential customers is by using TikTok appropriately. 

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